A rebrand that doubled annual turnover and opened international markets

Introduction

TravelTek is a global fintech leader in the travel market, providing backend search and booking software to the travel industry.

Problem

Following a major core product upgrade, the existing brand didn't match the ambition or capability. TravelTek needed a repositioning that would resonate at the World Travel Market exhibition and support international expansion.

Approach

Market and consumer insight led the rebrand — delivering a distinct, compelling new identity and creative platform that communicated innovation, reliability, and global capability.

"IF. have done a truly sterling job for us with our rebrand. They've done an amazing job cultivating our supplier and customer feedback, and working with our team members to craft the new brand. They have been a joy to work with" — Cressida Sergeant, CCO, TravelTek

Solution

The rebrand was launched at World Travel Market at ExCeL London, supported by trade show materials, digital assets, and a refreshed web presence designed to make an immediate impact on the international stage. Every touchpoint was designed to open conversations with prospective clients and strengthen relationships with existing ones — from the exhibition stand through to ongoing digital communications.

Results

More than doubled annual turnover since rebrand. Expanded into major new international markets.

Impact

A rebrand timed to land at the world's biggest travel trade show — and a business that doubled its turnover to prove the investment was right.