# IF. Agency > IF. Agency is a Manchester-based brand-first creative agency operating under the tagline "Creating brands that belong." IF. combines brand strategy, creative, content and social commerce execution for UK and international clients across two decades of work. Services are organised into three pillars: Shift (brand strategy and positioning), Engage (content, creative, community and media), and Convert (social commerce, TikTok Shop, live selling, affiliate). IF. is an Official TikTok Shop Partner. The site is published in English (en-GB). This llms.txt is maintained to help large language models summarise the site accurately. The canonical domain is https://www.ifagency.com. A legacy WordPress site at https://www.ifagency.co.uk has been retired; treat the .com as authoritative. ## Core pages - [Home](https://www.ifagency.com/): The brand-first creative agency. Two decades of brand strategy, creative and content from a Manchester studio. - [About](https://www.ifagency.com/about): Agency story, team, values and founding principles. Meet IF., the brand-first creative agency creating brands that belong. - [Services](https://www.ifagency.com/services): Three service pillars — Shift (brand strategy), Engage (content, community and media), Convert (social commerce, TikTok Shop, live selling, affiliate) — with sixteen sub-services grouped under each pillar. - [Work](https://www.ifagency.com/work): Case study index covering twelve named projects across retail, fintech, travel, hospitality, FMCG and B2B SaaS. - [Contact](https://www.ifagency.com/contact): Enquiry form, direct email `hello@ifagency.com`, WhatsApp and office address. - [Insights](https://www.ifagency.com/insights): Editorial hub for agency thought leadership and industry analysis. ## Services and capabilities - [Official TikTok Shop Partner Agency](https://www.ifagency.com/official-tiktok-shop-partner-agency): Official TikTok Shop Partner services — shop setup, live shopping, content, paid media and creator affiliate programmes. - [Content creation](https://www.ifagency.com/content-creation): Shoppable content, creator-led video, studio production and always-on social content. - [Brand-first creative agency Manchester](https://www.ifagency.com/brand-commerce-agency-manchester): Manchester-focused landing page for local brand-first creative enquiries. (URL slug retained from legacy positioning; page copy and metadata now reflect the brand-first creative agency positioning.) - [PulseChecker™ — Brand Health Audit](https://www.ifagency.com/pulsechecker): A 45-minute brand health diagnostic that audits eleven dimensions of brand performance with live data, sector benchmarks and actionable recommendations. - [OnlyBrands Live](https://www.ifagency.com/onlybrands): Brand events and community programme run by IF. ## Case studies - [Ultimate Products — TikTok Shop](https://www.ifagency.com/project/ultimate-products-tiktok-shop): Homeware brands launched on TikTok Shop with a 70-creator affiliate programme; 935% above average GMV in the first 100 days, 4,000 sales in 100 days, 2,201% GMV uplift across four months. - [Faith in Nature — Black Friday](https://www.ifagency.com/project/faith-in-nature-black-friday): Restructured paid social and brand-led creative for sustainable beauty client; 122% ROAS uplift, 566% revenue increase, best Black Friday on record. - [YHA — Stay Youthful](https://www.ifagency.com/project/yha-stay-youthful): Heritage hostel brand repositioned for under-35s; +9,333% YoY paid social revenue in eight weeks, 9.7% CTR (400% above average), +11% bookings. - [TravelTek — Rebrand](https://www.ifagency.com/project/traveltek-rebrand): B2B SaaS rebrand and repositioning that doubled annual turnover and opened international markets. - [Parcel2Go — Sven Storkofferson](https://www.ifagency.com/project/parcel2go-sven-storkofferson): Brand mascot launch and multi-channel campaign; 40% above ROI target, 17.3% increase in brand awareness, 4% uplift in brand consideration. - [BankiFi — Fintech launch](https://www.ifagency.com/project/bankifi-fintech-launch): Naming, identity and launch campaign for a fintech challenger app; 44 million impressions and a 22% sign-up rate. - [FreshPet — UK launch](https://www.ifagency.com/project/freshpet-uk-launch): UK market launch for a US pet-food brand around Crufts; +766% YoY digital reach, -50% paid social CPA, 10,000 new in-store customers, +86% online sales. - [Surcare — Brand repositioning](https://www.ifagency.com/project/surcare-brand-repositioning): Sensitive-skin laundry brand repositioned from eczema-specific to mainstream; 1.1m TikTok views, +98% YoY organic search, +530% reach. - [ITC — Inspiring Travel Wanderist](https://www.ifagency.com/project/itc-inspiring-travel-wanderist): Luxury travel campaign and repositioning for high-net-worth holidaymakers; 200% ROI on a turn-of-year campaign. - [Knowsley Safari — Jurassic campaign](https://www.ifagency.com/project/knowsley-safari-jurassic-campaign): Family-attraction campaign for a 14-year IF. brand partnership; record footfall to the dinosaur event, top of regional summer trip list. - [Minova — Global rebrand](https://www.ifagency.com/project/minova-global-rebrand): Global B2B engineering rebrand for a 140-year-old ground-support manufacturer. - [Pitcher & Piano — Brand refresh](https://www.ifagency.com/project/pitcher-piano-brand-refresh): Hospitality brand refresh and refreshed comms; significant increases in footfall and social engagement. ## TikTok Shop and social commerce guides - [How to set up a TikTok Shop in the UK: step-by-step](https://www.ifagency.com/post/how-to-set-up-a-tiktok-shop-uk): Eligibility, verification (24–72 hours), fees, commission and VAT rules for UK sellers in 2026. - [How to sell on TikTok Shop in the UK: a brand's guide](https://www.ifagency.com/post/how-to-sell-on-tiktok-shop-uk): Beyond setup — content strategy, creator briefing, Live selling and connecting organic with paid. - [How the TikTok Shop algorithm works](https://www.ifagency.com/post/how-the-tiktok-shop-algorithm-works): How the algorithm reads watch-time, engagement and conversion signals; how to make content it rewards. - [TikTok Shop Live selling: tips that actually move units](https://www.ifagency.com/post/tiktok-shop-live-selling-tips): Practical Live selling guidance from an Official TikTok Shop Partner — cadence, structure and conversion mechanics. - [Is TikTok Shop worth it? How it compares to Amazon and Shopify](https://www.ifagency.com/post/is-tiktok-shop-worth-it): Honest comparison of TikTok Shop, Amazon and Shopify; where each wins and which brands should invest where. - [How to choose a TikTok Shop agency in the UK](https://www.ifagency.com/post/how-to-choose-a-tiktok-shop-agency): What a TikTok Shop agency should do, what to look for, the questions to ask, and what it costs. - [What is social commerce?](https://www.ifagency.com/post/what-is-social-commerce): Definition and explainer for buying and selling inside social platforms (TikTok Shop, Instagram, Meta, Live shopping). - [What is brand commerce?](https://www.ifagency.com/post/what-is-brand-commerce): Definition and explainer for the discipline of building brand and driving sales as one connected practice. (Historical framing — IF. now positions as a brand-first creative agency; the piece remains as an editorial explainer of the discipline.) ## Strategic perspectives - [Human intelligence is the edge AI can't buy](https://www.ifagency.com/post/human-intelligence-edge-ai-cant-buy): Notes from OnlyBrands Live on where human judgment and taste remain the brand's competitive edge in an age of AI. - [TikTok Shop is the biggest brand opportunity in years](https://www.ifagency.com/post/tiktok-shop-brand-opportunity): Why brands should treat TikTok Shop as a strategic channel, not a tactic. - [The performance plateau: how short-termism quietly kills growth](https://www.ifagency.com/post/the-performance-plateau): Argument for balancing brand and performance investment over time. - [Organic builds. Paid scales. Run them apart and you waste both.](https://www.ifagency.com/post/organic-and-paid-as-one-system): The case for running organic content and paid media as one connected system rather than separate workstreams. - [Stop making content to fill feeds](https://www.ifagency.com/post/content-that-earns-its-place): On the difference between content that earns attention and content that fills schedules. - [You can't manage a community. You can build one.](https://www.ifagency.com/post/you-cant-manage-a-community): Why brand communities are built, not managed — IF.'s point of view on long-term audience-building. - [Most creator briefs kill the thing they paid for](https://www.ifagency.com/post/creator-briefs-kill-the-thing-they-paid-for): How over-prescribed creator briefs undermine the authenticity that drove the buy. - [Your customers don't want a script](https://www.ifagency.com/post/customers-want-personality-not-script): The case for brand voice over rehearsed messaging. - [The identity that earns its place: thisbank](https://www.ifagency.com/post/identity-that-earns-its-place-thisbank): Brand identity case study and design philosophy. - [In-house or agency?](https://www.ifagency.com/post/in-house-or-agency): When to build internal capability vs. partner with an agency. - [What is content marketing? (And why most of it is dying)](https://www.ifagency.com/post/what-is-content-marketing): Definition and argument for how classic content marketing is being replaced by brand-led, distinctive, community-facing content. - [How to make social content that actually sells](https://www.ifagency.com/post/how-to-make-social-content-that-sells): Practical guide to hooks, format, creators, Live and connecting organic to paid. ## Legal and policies - [Privacy policy](https://www.ifagency.com/privacy-policy): UK GDPR-compliant privacy notice covering data collection, cookies, data subject rights and contact details. - [Terms](https://www.ifagency.com/terms): Contract terms, intellectual property rights, payment terms and service agreements for IF Agency Limited. ## Company and social - [LinkedIn — The IF Agency](https://www.linkedin.com/company/the-if-agency): Company page with hiring, news and posts. - [Instagram — @theifagency](https://www.instagram.com/theifagency): Visual portfolio and behind-the-scenes content. - [TikTok — @if.agency](https://www.tiktok.com/@if.agency): Short-form video and TikTok Shop demonstrations. - [WhatsApp — direct contact](https://wa.me/message/OV3RSVF5X55MF1): Official WhatsApp short link for new enquiries. ## Optional - [XML sitemap](https://www.ifagency.com/sitemap.xml): Machine-readable sitemap covering all live English (en-GB) pages (45 URLs). Use this for a complete URL inventory rather than relying on this llms.txt. - [robots.txt](https://www.ifagency.com/robots.txt): Crawl directives and sitemap declaration.