Foundation

Most agencies choose a side, we chose both

Brand agencies build equity but struggle to activate it. Performance agencies drive sales but erode what makes you different.

We've spent over twenty years proving there's a better way — brand thinking applied to commercial outcomes, strategy connected to sales.

Building brand at every stage

Every brand needs a foundation built on strategy, creativity,
and commerce that works.

Shift

Reposition how markets see you

Strategy and identity that cuts through noise.

Illuminated blue sign displaying the Thisbank logo mounted on a textured wall.
Engage

Build audiences that actually listen

Content and campaigns built for conversation.

Young boy in green outfit standing on grass, looking at a large realistic dinosaur model in a park.
Convert

Turn interest into measurable sales

Social commerce that proves brand drives revenue.

Table showing Q1 KPI vs actuals with impressions, paid social visits, new followers, and cost; alongside stats highlighting 12,826 total Facebook followers by Q1 2025, 118% higher engagement, and a 9.7% click-through rate with a pie chart breaking down 43% Other, 21% Organic, 21% Social, and 15% Paid.
Principles

How we work matters

Three things that guide everything we do.

Commercial first, always

Strategy without results is just expensive talk. We measure everything against sales.

Beyond the obvious

Easy answers are everywhere. We dig into what actually moves your market.

Stronger brands deliver stronger results

Brand thinking and commercial thinking aren't enemies. They're the same thing.

People

Meet some of the team

Our work is only as good as the people behind it. Here are some of ours.

Headshot of IF managing partner Myke Hamilton
Myke Hamilton
Managing Partner

Strategist who's shaped brands across food, retail, and B2B sectors.

Headshot of IF creative director Jo Whiteley
Jo Whiteley
Creative Director

Creative director obsessed with work that moves the commercial needle.

Headshot of IF employee Hannah Wilde
Hannah Wilde
Head of Digital

Digital strategist and TikTok Shop expert leading social commerce work.

Headshot of IF employee Phoebe Wright
Phoebe Wright
Account Director

Client lead who keeps projects sharp and deadlines sharper still.

We're hiring

We're always looking for talented people to join us.

Location

Proudly Mancunian

Rooted in the North, Working with ambitious brands across the UK
and beyond.

Ready to grow your brand?

Let's talk about what's possible.

Modern office corner with two black chairs, wooden floor, green plants, and wall text 'KILLER BRANDS MADE HERE'.