Introducing PulseChecker™
A 45-minute brand health diagnostic.
Structured, scored, and built to show you where to push next.
What is it?
Most brand and marketing leaders have a strong instinct for how their brand is performing. The problem is that instinct is subjective. It doesn't hold up when you need to set priorities, justify investment, or get a wider team aligned.
PulseChecker™ turns that instinct into something structured.In about the time it takes to grab lunch, we run your brand through an audit across 11 commercial dimensions — positioning, identity, audience, content, commerce, retention, the lot. While we talk, the tool pulls live signals from Reddit, Trustpilot, Google
Trends and more, and cross-references everything against sector benchmarks.You leave with a score, a benchmark, and a clear view of what to fix first.
Why instinct isn't enough
Instinct gets you to "something's not working". It doesn't get you to a decision.
When you're choosing where next year's budget goes, making the case for a rebrand to a sceptical board, or trying to get a marketing team pulling in one direction, a gut feeling isn't enough to act on — and it's almost impossible to defend. "I think our positioning is soft" loses every argument to "the numbers look fine to me."
A score changes the conversation. When positioning comes back at 41 against a sector benchmark of 55, it stops being a matter of opinion and becomes a matter of action. You can see which dimensions are dragging, how far below par they sit, and which single one to fix first.
That's the difference between sensing something's wrong and being able to do something about it.
The eleven dimensions
PulseChecker scores your brand across eleven connected dimensions, grouped under the three pillars that shape everything we do — Shift, Engage and Convert. Scores are generated from your questionnaire responses, your website data, and public sentiment signals, then benchmarked against typical ranges for your sector.
Each dimension gets a score out of 100, a benchmark showing the typical range for comparable brands, and a short, specific read on what the score means. The eleven roll up into three pillar scores and a single overall brand-health score, with one pillar flagged as the focus area needing the most urgent attention.
What you leave with
A scored audit across all commercial dimensions. A clear read on where the brand is strong, where it's exposed, and how it benchmarks against the wider sector.
Scored, not subjective — so it stands up when you need to share it.
Benchmarked against your sector
Know where you stand relative to competitors and category norms
Recommendations that move the needle
A focused set of moves based on what the data is actually telling us
A report that travels with you
Yours to use however you need — sharpen decisions, build cases, align teams
An impartial outside perspective
20 years of brand experience in the room, no pitch, just honest conversation
Clarity beats guesswork in brand decisions
Most brand moves happen on instinct or whoever speaks loudest. PulseChecker™ cuts through that noise and gives you something solid to stand on — fast enough to act, deep enough to matter.
Planning your next quarter with confidence
Building the case for budget or board approval
Getting up to speed on an inherited brand
"A genuinely useful way to look at brand health. It cuts through the noise and gives you something structured to work from."
Interested in your
brand health?
PulseChecker™ isn't for everyone, and we only run a handful each month. A short call first — no pitch, no hard sell — to make sure it's the right fit and a useful use of your time.