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Work that moves the needle

We build brands that perform. From strategy through to social commerce, every project is measured by real commercial results.

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Brands we've worked with

Featured

Work that speaks

The campaigns and strategies behind our client wins

Ultimate Products homeware brands featured in TikTok Shop livestream and creator-led shoppable content.
Home and Consumer Goods

935% above average GMV in 100 days — launching homeware brands on TikTok Shop

935% above average homeware seller GMV. 4.61% CTR vs 1% industry average. 120% higher ROAS than TikTok norm. 4,000 sales in 100 days. 2,201% increase in GMV across four months. 450% increase in ROAS during Black Friday.
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Faith in Nature Black Friday paid social creative — brand-led product imagery and bold typographic treatment.
Beauty and Personal Care

Brand-led paid social delivers Faith in Nature's best Black Friday ever

122% increase in ROAS. 12% increase in average order value. 133% increase in purchases. 566% increase in revenue.
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Case Studies

Recent work

Take a look at what we've been up to — or for the playbook behind these wins, see our latest insights on TikTok Shop and brand commerce.

Ultimate Products homeware brands featured in TikTok Shop livestream and creator-led shoppable content.
Home and Consumer Goods

935% above average GMV in 100 days — launching homeware brands on TikTok Shop

935% above average homeware seller GMV. 4.61% CTR vs 1% industry average. 120% higher ROAS than TikTok norm. 4,000 sales in 100 days. 2,201% increase in GMV across four months. 450% increase in ROAS during Black Friday.
View case
Faith in Nature Black Friday paid social creative — brand-led product imagery and bold typographic treatment.
Beauty and Personal Care

Brand-led paid social delivers Faith in Nature's best Black Friday ever

122% increase in ROAS. 12% increase in average order value. 133% increase in purchases. 566% increase in revenue.
View case
TravelTek's new brand identity applied across travel-trade marketing collateral following the post-rebrand relaunch.
Travel and Tourism

A rebrand that doubled annual turnover and opened international markets

More than doubled annual turnover since rebrand. Expanded into major new international markets.
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YHA 'Stay Youthful' campaign creative — paid social imagery introducing the heritage hostel brand to a younger audience.
Travel and Tourism

From heritage brand to 9,333% paid social revenue uplift in eight weeks!

120,000+ users reached organically. 126% higher engagement than industry average (6.8% vs 3%). +43% YoY new users to website. 9.7% CTR — 400% above average. +9,333% YoY paid social revenue. +11% bookings with 15.5% increase in overnights.
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Refreshed Pitcher & Piano bar identity and venue signage showing the modernised visual style.
Hospitality

Revitalising a bar brand from outdated to unmissable

Significant increase in footfall and social engagement. A solid creative blueprint for the brand's next phase of growth.
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BankiFi fintech app launch creative — new identity applied across mobile, out-of-home and digital placements.
Fintech

Naming, branding, and launching a fintech app to 44 million impressions

44 million impressions. A 22% sign-up rate that exceeded every initial KPI set for the launch.
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What our clients say

Proven results, real impact

"Our journey with IF. started over a decade ago. To this day, our proposition still lives on, influencing all our communications. IF. are the true definition of an agency partner."

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Rachel Scott
Head of Marketing, Knowsley Safari

"IF.'s uncompromising creativity and collaborative approach gave us the confidence to revolutionise our campaign… and it paid off. The best reaction ever recorded in ITC history."

Black and white portrait of a woman with light wavy hair wearing a knitted turtleneck sweater.
Alexis Sharples
Marketing Director, ITC

"We asked the question: is brand activation worth the investment? The answer came back a resounding yes. IF. understand brand and they understand digital — that combination has been vital."

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Jenny Clink
Head of Product Marketing, McBride

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