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Work that moves the needle

We build brands that perform. From strategy through to social commerce, every project is measured by real commercial results.

Brands we've worked with

Case Studies

Recent work

Take a look at what we've been up to — or for the playbook behind these wins, see our latest insights on TikTok Shop and brand commerce.

What our clients say

Proven results, real impact

"Our journey with IF. started over a decade ago. To this day, our proposition still lives on, influencing all our communications. IF. are the true definition of an agency partner."

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Rachel Scott
Head of Marketing, Knowsley Safari

"IF.'s uncompromising creativity and collaborative approach gave us the confidence to revolutionise our campaign… and it paid off. The best reaction ever recorded in ITC history."

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Alexis Sharples
Marketing Director, ITC

"We asked the question: is brand activation worth the investment? The answer came back a resounding yes. IF. understand brand and they understand digital — that combination has been vital."

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Jenny Clink
Head of Product Marketing, McBride

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